YCN - Monster Munch

The ‘Release the Monster’ campaign is aimed to encourage the
target audience to remember the nostalgia of their inner child
and perhaps some of the mischievous things that young children
did and what some students still do. The ambient feet have been placed
in common areas used by students along with posters to portray that
getting the ‘munchies’ can happen anywhere and that Monster Munch are the answer.

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