LBi

Nominated for a 2010 D&AD Award

Exploring the possibilities of typography and inspiring
LBi as a brand through an interactive mailer to potential clients.

The aim of the pack is to inform and inspire people through
the use of language and the L-B-I acronyms.
The mailer is not designed to be seen as a corporate pack,
but to be perceived as an attractive typographic design along
with interactive elements.

The interactive elements are created to start a dialogue and
interaction between the client and the LBi brand. Encouraging
potential clients to make up their own LBi sentences or
inspirational sayings to send back to the LBi group there for
‘building believable brands.’

A collaborative project withNikki Simpson